🚀 The Women Redefining Fintech—Meet the Game Changers

Fintech Forward: Women Changing the Future of Finance

The fintech world is being redefined by bold, brilliant women who aren’t just participating in the industry—they’re reshaping it. They’re building billion-dollar businesses, democratizing access to wealth, and making financial systems work for everyone, not just the privileged few.

Here are eight powerhouse women in fintech who are rewriting the rules, one innovation at a time.

#1 Angel Rich: Founder & CEO, CreditRich—Leveling the Playing Field

If there’s one thing Angel Rich proves, it’s that women in fintech are creating their own playbooks. Angel founded CreditRich, a neo-bank and credit-building platform that raised $100 million in Series B funding and hit a $1 billion valuation.

Her success didn’t come easily—and instead of succumbing to barriers, she created her own path.

The How: Angel teaches us that to succeed, you must shift the financial paradigm. Make tools like credit-building and financial education accessible to everyone. Don’t just create products—rebuild outdated systems that empower historically underserved communities. Those markets are wide open for innovation—and the big enterprise contracts follow.

Her advice? Be the Trojan Horse. Let others underestimate you because it gives you the space to play the long game and come out on top.

Trust the process and let them watch as you create lasting change.

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#2 Anna Joo Fee: Founder & CEO, Goodfin—Embracing Risk & Diversity

Anna Joo Fee, founder of Goodfin, knows that the wealth gap isn’t just a social issue—it’s a business opportunity.

Goodfin gives people access to institutional-quality assets like private equity and pre-IPO startups, traditionally reserved for the ultra-wealthy.

As Anna says, “Wealth is about owning.” By democratizing access to high-return investments, Goodfin is helping a new generation of investors build long-term wealth.

The How: Anna’s journey teaches us that embracing risk is essential for innovation. Sometimes, it means stepping away from the prestige of your career and trusting in your entrepreneurial vision. Because, as she puts it, “Without risk, there’s no reward.”

Focus on diversity—not only in your teams but also in your products. When fintech embraces inclusive solutions, it unlocks growth potential for all.

When you diversify, you expand opportunities and create real impact.

#3 Asya Bradley: Multi-Exited Founder & Super Angel Investor—Strategic Partnerships & Mentorship

With 20 years of experience in fintech, Asya Bradley has built and exited multiple companies, including Kinly, a neobank dedicated to generational wealth for Black Americans.

Asya’s strategic brilliance comes from her ability to form authentic partnerships and lead with emotional intelligence.

The How: Asya teaches us that success is about taking action now, not waiting for the perfect moment.

Surround yourself with a network that aligns with your values and vision. To succeed in fintech, you need to push boundaries, challenge norms, and fail forward.

Her advice? Invest in your authenticity—don’t wait for permission to take risks. Build your future today, with conviction and clarity.

#4 Elizabeth Gore: Co-Founder & President, Hello Alice—Make Capital Accessible

Elizabeth Gore and Carolyn Rodz co-founded Hello Alice, a fintech platform that connects over 1.5 million small businesses to capital, education, and connections.

They’ve distributed over $50 million in grants, and their Series C funding brought their valuation to $130 million.

The How: Elizabeth teaches us that making capital accessible isn’t just about securing funding—it’s about creating networks, offering education, and building real relationships with the people and organizations that can help you grow.

Financial literacy is just as important as funding. Simplify the process and make it easy for underserved communities to access the resources they need.

#5 Kelly Uphoff: Chief Technology Officer, Tala—The Power of Data

As Chief Technology Officer at Tala, Kelly Uphoff ensures that the company delivers products that empower customers to build credit, start businesses, and access capital in places where traditional banking fails.

Tala serves over 10 million customers globally, using data science and machine learning to create personalized solutions.

The How: Kelly shows us that data is power. In fintech, data-driven solutions are a necessity, not a luxury. Leverage machine learning and AI to transform industries and provide real value that creates loops of trust with your customer.

Innovate with purpose—don’t just build for the sake of innovation. Let data guide your decisions, but ensure it leads to solutions that have lasting impact.

#6 Rochelle Gorey: Founder & CEO, SpringFour—Sustainable Growth & Impact

Unlike many fintech companies, Rochelle Gorey’s SpringFour has never raised outside capital. Instead, it’s grown steadily over 20 years, delivering financial health resources to over 8.5 million people in 2024 alone.

SpringFour’s success lies in its sustainable business model—and its commitment to providing real resources to people in need.

The How: Rochelle teaches us that you don’t need outside funding to be successful. Focus on tangible impact and sustainable growth.

Don’t chase flashy headlines—instead, build strong, sustainable foundations for long-term success.

A measurable impact is just as valuable as rapid growth. Stick to what matters—authenticity and real results.

#7 Susan Langer: Founder & CEO, Spave—Values-Based Money Management

Susan Langer of Spave is redefining financial wellness by combining micro-saving with micro-giving.

Her platform encourages users to align their financial habits with their personal values, showing that money management isn’t just about accumulating wealth—it’s about using your wealth to support the causes that matter to you.

The How: Spave taps into the growing demand for values-based financial services. Consumers want more than just a product—they want their purchases to support a larger purpose.

Build products that align with values, wellness, and social good. Create solutions that cater to the millennial and Gen Z desire for purpose-driven spending, and you’ll build a loyal community ready to embrace your brand.

#8 Tanya Van Court: Founder & CEO, Goalsetter—Empowering Financial Literacy for Gen Z

Tanya Van Court created Goalsetter, a fintech platform designed to close the financial literacy gap, especially among Gen Z.

By combining financial education with gamification, Goalsetter is helping kids and teens learn about money in a fun, engaging way.

The How: Tanya’s approach proves that financial education is key—and it’s never too early to start.

Incorporating gamification into financial tools makes learning interactive and fun while empowering the next generation to take control of their financial future.

She comes from the media industry into fintech, which gives her a unique advantage. As media operators, we understand the power of narratives and consumer behavior, and we capitalize on that market opportunity to open financial access and education to those who need it.

These women aren’t just disrupting fintech—they’re reshaping the future of finance and access to wealth. Their advice?

Take risks, invest in yourself, leverage data, and never back down.